Workshops & Seminars -
Workshop Details

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Workshops and Seminars

Boosting Sales & Productivity

  • Know your business USPs
  • Sales is everyone’s job
  • Routes to market
  • Distribution channels
  • Asking for and securing the business
  • Good admin and processes drive sales
  • Productivity audits

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Direct and E-Marketing

  • Tactical direct mail
  • Email marketing that works
  • Working your website harder
  • Successful pay-per-click advertising
  • Using online booking engines
  • Non-offensive personal selling

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Making the Media Work

  • The value of public relations
  • Newsworthy stories
  • Types of media and publications
  • Maximising PR opportunities
  • Planning a PR campaign
  • Writing a press release

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Measuring Up and Business Planning Seminar

  • The Profit Through Productivity programme
  • Introduction to Benchmarking
  • The ‘Business Health Check’
  • Best practice in the tourism sector
  • Implementing best practice in your business
  • The planning process
    • where your business has been
    • where it is now
    • where it is going
    • and how it is going to get there
  • Your business plan

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